Winning is everything, as in life, as in search engine rankings. For your page to be successful, you need to outrank your competitors. You want your page to come first in a search, or as near as possible. There are many ways to this, tools that you can use online to beat your competitors in a search. We are going to avoid black hat techniques that go against rules set down by Google and could very good work against you. There are an amazing number of fair and ethical tactics and tools one can use to give you the competitive advantage.
There is a lot to discuss, so let’s get started.
Analyze Your Competition
Just like a professional sports team studies the team they are about to compete against, you need to study your competition. You need to understand the ins and outs of their web site, their online brand and what tactics they use in order to gather competitive intelligence. Look at what key phrases they are ranking for and how they are performing. Also look at their AdWord usage and budget. Perform a backlink analysis of their sites.
Useful tools here will be Ahref, SEMrush andSEO Sp yglass. These are just a few examples. If you are making use of free accounts, you will want to use as many as possible to get the most comprehensive results. We will list a few more later on.
Maximize Your Backlink Strategy
By carefully looking at your competitor’s backlink strategy, you can fine tune your own site. The reason they are coming up in the top of your search is because they have made effective use of backlinks. It is vital you understand that Google have a number of ways to index it. By understanding what they have done right, you can take the best from all of them and outperform your competition.
As you can see there are a vast number of tools available for your research. Most of them offer a lot of value on their free accounts, but you are going to have to get to know them to see what works best for the type of results you require.
You will now have a mountain of valuable information that can assist you improving your SEO. You need to carefully look through this data in order to see where the opportunities exist and then take advantage of them.
Using Competitor Backlink Data to Your Advantage
Armed with all of this information, you can clearly see where and how your competition has their backlinks, as well as the different values of the respective links. Use this information to your advantage and do the same. If they have backlinks in a blog or forum that you are not active on, get involved. Start posting, replying and responding on these pages and add comments, inserting your own links. Try where possible to get them to accept your quality content, including your own backlinks. Often the tools above will have revealed some free directories that you are not on, get your site listed on those.
You can also approach sites with dead backlinks and offer to replace them with your content.
More Useful Tools
You are not going to do your research justice by only making use of two or three of the available tools. Although there is a lot of overlap, they all work slightly differently and the combined results of multiple tools will give you the best results. Include the following tools as well:
Bing Webmaster Tools. This will give you Bings Link Explorer.
Screaming Frog SEO Spider. This is a desktop app that is very useful in identifying dead links.
Small SEO Tools.
Raven Tools. Raven makes use of Majestic SEO and Moz.
As you can see, there are a huge number of tools at your disposal. Do you research, compile and sort the data and take the necessary action? Repeat this process on an on-going basis and watch your page ranking soar to the top.